London, 12 August 2017
Award winning payments group, Secure Trading, has today announced its partnership with PPRO Group, the cross-border e-payment specialist, to provide 11 additional Alternative Payment Methods (APMs) to its merchants across Germany, Poland, Belgium, Austria, Netherlands, Russia, Spain, France and beyond. The decision to offer the additional APMs is part of a wider strategy to expand Secure Trading’s offering in a number of geographies
MyBank, Sofort, PayU, Qiwi, giropay, iDEAL, Trustly, Bancontact, eps, Przelewy24 and safetypay are the 11 APMs added to Secure Trading’s payment service offering through the partnership. By enabling merchants to offer customers with their preferred payment methods, often specific to their region, merchants can see an increase in conversion rates. In turn, merchants will have the potential to reach nearly 100 million potential consumers through providing additional APMs.
“We’re thrilled to be able to offer such a broad range of APMs to our merchants and this represents our commitment to help our customers increase conversion rates in different markets,” Laurent Dhaeyer, Managing Director of Secure Trading comments. “In some markets, APMs are by far the most popular method of payment and significantly outweigh the use of cards. In Germany, for example, APMs are used for 79 percent of transactions compared to cards at only 21 percent, in Russia it’s 83 percent of transactions that are completed using an APM compared to 17 percent made using cards.”
Laurent continues: “More than simply offering the merchants we serve choice in the types of payments they can accept, we understand the importance of consumer trust. It is by offering these often more familiar payment methods to consumers that merchants can build customer loyalty in new markets. Not only will the payment options they offer appear much more locally suited and sophisticated, but customers will find it easier to buy from the merchant, and are therefore more likely to return. What’s more, many of the APMs we now offer have their own benefits – from additional security to lower chargeback rates as well as real time bank transfers and confirmation of transactions – all of which are now at the fingertips of our merchants. In a nutshell, the market is huge, the potential for merchants is exciting and, here at Secure Trading, we’re ready for it!”
PPRO Group’s Chief Sales Officer, Ronnie d’Arienzo comments on the partnership; “We’re delighted to be working with Secure Trading to provide their merchants with the APMs needed to accept international customers, boost global reach and ultimately, increase their profitability in new markets. International e-commerce can be a daunting prospect for merchants, but with support from PPRO Group, Secure Trading’s merchants can confidently and securely embrace global e-commerce.”
Covering the entire value chain from acquiring through to processing, local collection and reconciliation, PPRO offers a multitude of services for 140 local alternative payment methods across 175 countries. Under one contract, through one single integration and one platform, PPRO processes, collects, reconciles, consolidates and pays out all payments for PSPs’ and acquirers’ merchants.
To find out more about APMs, visit the Secure Trading blog.